Voice of the Customer 2026: Insights from across the market

The 2026 results paint a positive picture: Customer loyalty continued to grow, with the Net Promoter Score (NPS), a measure of willingness to recommend Vetropack, reaching 52. 94 % of respondents described their experience with Vetropack as positive or improving, while 68 % ranked Vetropack as their preferred supplier – a significant increase compared to the previous year. This positive feedback is driven in particular by our customer care, delivery reliability, and product quality, which customers rate highly.

The survey also offers insights into the topics shaping the industry. Our customers focus on sustainability, lightweighting and decarbonisation, while also looking for innovative and reusable packaging solutions like Rezon. At the same time, many are navigating a market environment characterised by cost pressure on the one hand and the need for product differentiation on the other. In this context, glass remains an important option for brands seeking to combine quality, sustainability, and a distinctive premium appeal. Improved digitalisation and data sharing also emerged as key priorities in the survey. To address these needs, Vetropack is accelerating digital initiatives, including CRM systems such as Vetroforce, to create a more engaging customer experience and enable more efficient and transparent information exchange. These findings help us at Vetropack align our products, services, and innovations with market and customer demands.