Employees and the market in focus
The food and beverage industry needs partners who take the initiative. Our Strategy 2035 gives us a framework to ensure that we, as solution providers, remain a reliable and innovative partner for our customers, a first-choice employer for our employees, and a guarantor of sustainable value creation for our investors. To achieve this, we focus on five strategic pillars:
Customer Focus:
We are our customers’preferred partner
We want to be our customers’ partner of choice – in all areas of our collaboration. So it is important for us to understand how we can contribute to make their business even more successful, and what they expect from us as a partner and solution provider. Early involvement, working together to develop solutions, an excellent product development process, quick reaction times, and outstanding product and service quality ensure that we always keep the customer at the forefront. This enables us to create value for the market while laying a foundation for sustainable growth.

People & Culture:
We foster the development of our employees and strengthen their engagement
We strengthen the heart of our success: our employees’ expertise and engagement. It is only thanks to their outstanding expertise that we can develop the innovative solutions our customers need. Whether in production, sales, administration or project work, every role counts and makes an important contribution to the success of our company group. We value long-term personnel development and want to be a preferred employer. This is why we foster talent, invest in continuing training and are committed to a leadership culture that provides orientation and opens up development perspectives.

Growth Based on Solutions & Market Development:
We outpace the market
We are actively expanding into markets with growth opportunities, placing particular emphasis on segments with above-average potential. We are close to the market and carefully observe current trends in order to identify and leverage opportunities early on. This enables us to offer our customers innovative solutions that go beyond packaging. At the same time, we create a foundation for our own profitable growth that aims to outpace the market.

Value Creation & Competitiveness:
We increase our efficiency and profitability
We optimise our processes and our cost base, thereby strengthening our market position. We become more efficient and future-proof through standardisation, automation and digitalisation – across all functions and sites. We harness modern automation and digitalisation solutions that significantly improve our efficiency. At the same time, we deliver added value to our customers along the entire value chain. Overall, we boost our own competitiveness while supporting our customers on their path to success.

Sustainability:
We do business in a sustainable manner and reduce our CO2 emissions
We take responsibility for a sustainable future by doing business in a sustainable and environmentally responsible manner and providing resource-efficient solutions for our stakeholder groups. To achieve this, we are continuing to increase the proportion of recycled glass in our production, while reducing our consumption of resources. Our sustainability goals help us do business responsibly in the long term and support our customers in reaching their goals – a crucial success factor for the food and beverage industry.

We report regularly on developments in the execution of our Strategy 2035: We document progress towards our goals in our annual report, while sharing important milestones and developments on our website, in our newsletter, on LinkedIn, and in our magazine, Vetrotime.
