Glass is Love

Glass is Love is a European brand and engagement platform initiated by the European container glass industry through FEVE. Building on the foundations created by Friends of Glass, it brings consumer communication, B2B engagement and value-chain advocacy together under one shared identity. Glass is Love aims to increase preference, value and advocacy for glass packaging by presenting the choice of glass as an expression of care – for people, products, experiences and what lasts. It is designed as a collaborative platform in which brands, customers and organisations across the wider value chain can participate, contribute and help extend its reach and impact. Its mission is to champion glass as the choice that protects what we love. 

Discover why there is so much to love about glass at: https://glassislove.org.