The world of wine bottles
At Vetropack, glass is more than packaging—it reflects tradition, heritage, and sustainability. For generations, we have enabled millions of consumers to enjoy wine safely and elegantly.
Our glass bottles stand for consistent quality, timeless design, and broad acceptance across European markets, making them trusted companions for both sparkling and still wines. As one of the leading European glass packaging manufacturer, we stand for expertise, innovation, and customer service — shaping the sustainable future of glass.
More than a supplier, Vetropack cultivates durable partnerships with wineries of all sizes. With a broad portfolio of classic and distinctive bottle designs, advanced branding options, and a strong focus on sustainability — from high recycled content to rightweight innovations — we help wine producers stand out in competitive markets while reducing their ecological footprint. Combining large-scale production with local flexibility, we innovate with sustainability and excellence, offering a seal of quality that protects both your wine and your brand. Choosing Vetropack means choosing a future-focused partner who understands that glass is timeless — and essential to the future of wine.
Why Vetropack?
With decades of experience in glass packaging, Vetropack offers a broad portfolio of classic, regional, and custom bottle designs for both still and sparkling wines. Every bottle is engineered to preserve wine integrity while presenting it with elegance, ensuring that your product reaches consumers in the safest, most refined way. Our combination of technical expertise and operational excellence guarantees reliability at every stage of the supply chain.
Vetropack empowers wineries to stand out with bespoke bottles featuring unique contours, embossing, and special finishes. At the same time, sustainability drives every aspect of our production, from lightweight innovations to recycled content. By reducing material use, transport costs, and carbon footprint, we help wineries meet the growing expectations of eco-conscious consumers while reinforcing their brand’s responsibility and authenticity.
Beyond products, Vetropack builds lasting partnerships with wineries by combining large-scale capabilities with local flexibility. Our collaborative approach ensures that each solution meets technical requirements and brand aesthetics, while our proven supply chain resilience delivers peace of mind. Choosing Vetropack means aligning with a forward-thinking partner who protects wine quality, enhances brand presence, and shapes the future of sustainable, innovative glass packaging.
Why Glass?
Glass is 100% natural and chemically inert, ensuring that aromas, flavours, and textures remain exactly as the winemaker intended. Its strength shields wine from oxygen and moisture, making it ideal for both still wines and sparkling varieties that require structural integrity under pressure. This combination of purity and durability makes glass the safest choice for preserving wine quality from cellar to consumer.
Unlike other packaging, glass can be recycled infinitely without losing quality. By choosing glass, wineries support climate-neutral goals, reduce reliance on single-use packaging, and meet the growing expectations of eco-conscious consumers who increasingly value responsible production.
Glass embodies tradition, elegance, and authenticity. Iconic shapes like Bordeaux, Burgundy, and Champagne bottles are both practical and symbolic, reflecting centuries of craftsmanship and regional identity. Consumers recognise this value: surveys, including FEVE and Friends of Glass studies, show that over 90% of wine drinkers prefer glass, associating it with premium quality, sustainability, and trust. Glass not only protects wine but also strengthens brand perception and connects wineries to a heritage-conscious, modern audience.
Read more about wine bottles
Even before the first sip, the bottle sets expectations. Shape, size, colour and closure form an immediate connection between wine and consumer — expressing origin, craftsmanship and character at a glance. At Vetropack, we see wine bottles as far more than packaging: they are ambassadors of heritage, quality and brand identity.
