Striding ahead towards 2030

Our transformation process is in full swing. Until 2030, we will work continuously to tap existing potential for growth and develop new business models. Our goals: to position Vetropack as a strong market player in the long term, and play a key part in shaping the future of the glass industry.

Clearly sustainable

We pursue a holistic approach to sustainability, underpinned by three pillars: continuously reducing our ecological footprint, improving recycling in the value chain (non-returnable and returnable), and safeguarding access to core resources (mainly cullet).

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Expand the core

We will continue to consolidate the dominant positions we hold in our home markets by moving closer to our customers, as we evolve into a high-calibre partner and full-service provider. Above and beyond these goals, we aim to expand our positions in selected markets.

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Value growth

We are broadening the scope of our activities by venturing into new business segments along the glass packaging value chain. As part of this process, we are launching new services that complement our expertise appropriately and enable us to continue strengthening relationships with our customers.

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Drive innovation

We intend to become a trendsetter in the glass packaging industry – so we are proactively driving innovations ahead. Some of them emerge gradually, but they also include product and market innovations as well as entirely new business models.

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Leader in quality

We gear all our activities towards providing optimal support for our strategy at Group level. This includes a holistic "Operational Excellence" approach as well as coordinated structures and processes in distribution and production. As additional goals, we intend to make better use of the opportunities offered by digitalisation throughout the Group, and to position Vetropack as an "Employer of Choice".

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