Stand out on the shelf
Whether it’s wine, beer, mineral water or food, glass offers many ways to showcase quality and brand values. The right combination of shape, colour and finish makes glass packaging a powerful communication tool. With new initiatives, Vetropack is putting the focus on highlighting branded products even more effectively.
Website visitors can explore our new initiatives described under “Value-added solutions”: offerings that go far beyond the standard and provide food and beverage manufacturers with real added value. They are easy to find and clearly presented.
Grandala blue
For a colour accent that really stands out, there’s Grandala blue – a solution that combines aesthetics and functionality. The striking blue colour immediately conveys a sense of purity and high quality, making it ideal for products such as mineral water and sparkling wine. It stands out clearly on the shelf, while its dark colour provides UV protection and reliably shields sensitive contents from the effects of light. This helps preserve taste and quality over the long term. Another advantage is that Grandala blue is manufactured using a high proportion of recycled glass, thereby supporting sustainable brand concepts.
Impression
The Impression initiative also places greater emphasis on colour design. It is not only in the wine and spirits segment that the right glass colour is crucial for brand impact. To achieve it, Vetropack offers eight tried-and-tested standard shades, as well as the option to create bespoke colours. Light blue and turquoise shades are currently in particularly high demand – colours that convey freshness and purity and are ideal for water products. Thanks to feeder colouring, these can also be produced in smaller, flexible batches with shorter lead times. This opens up new possibilities for seasonal editions, limited releases and more precise brand presentation.
In this context, feeder colouring is proving to be a real driver of innovation. It enables flexible and efficient colour adjustments during the production process. This method is particularly suited to smaller production batches. As a result, new opportunities are emerging, especially for mineral water producers and breweries: colour concepts can be implemented more quickly and tailored precisely to market requirements. Feeder colouring also unlocks additional functional potential. One example of this is UV-flint glass, which reduces UV radiation without compromising visual clarity. A recent case is the transparent beer bottle from Pietra Limoncella, which highlights the character of the wheat beer while also protecting the product.
Distincta
With the Distincta initiative, design and efficiency go hand in hand. Non-round glass packaging enables brands to set themselves apart deliberately from the norm. While classic round shapes dominate the shelves, angular or asymmetrical designs ensure clear visual differentiation. At the same time, they offer manufacturers practical logistical advantages: thanks to improved space utilisation, transport and storage capacity can be used more efficiently.
Decoration
The right decoration adds an extra touch of distinction. Screen printing, labels, or shrink sleeves (full-surface shrink-wrap labels) transform glass packaging into genuine premium products. They bring brands to life directly on the packaging while creating both visual and tactile highlights.
It is clear that the interplay of shape, colour, finish and function is what makes glass packaging successful. Individually designed bottles become an integral part of brand identity: they convey values, build trust, and ensure clear differentiation from the competition. With initiatives such as Grandala blue, Distincta, Impression and Decoration, Vetropack offers concrete approaches to harness this potential effectively – turning packaging into genuine added value for the product and brand.
For the time being, the solutions and initiatives described are available exclusively in English. However, Vetropack is continuously working to expand its offering to include further languages, enabling customers and partners to access comprehensive information in their own language across their respective markets in the future.
