The infinitely reusable packaging material
01/2022: All of us are striving for a more sustainable future. Throughout Europe, people are stepping up their efforts to reduce their ecological footprint. Their expectations are crystal-clear: businesses should be doing more to help them make more sustainable choices.
The glass packaging industry has long been a trusted partner that helps businesses and private individuals to fulfill these wishes. Glass is recyclable, and it protects the integrity of the product inside. If we are to work together to bring about a more sustainable future, we must remind the world of what it already loves about glass, and of the valuable part it can play in turning this vision of the future into a reality. This is why the Glass Hallmark has been created.
Consumers are increasingly aware of sustainability, and conscious of the impact of their own purchasing choices. Packaging remains one of the best channels for communication – as proven by initiatives such as the Fairtrade logo, which have come to be universally recognised by consumers and industry alike. By communicating the special character of glass packaging, you can enhance the ecological, social and economic sustainability value of your entire product portfolio. You will remind consumers that glass is an infinitely reusable and reprocessable packaging that is already recycled extensively – and also that it is an inert material which protects the product inside and ensures its shelf life.
«The Hallmark is intended to remind consumers of what they love about glass, and how easy it is to recycle.»
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