Vetropack presents solutions for reusable packaging and brand visibility at BrauBeviale 2026

25.09.2026: At this year’s BrauBeviale in Nuremberg, Vetropack will showcase a broad range of packaging solutions that enable beverage manufacturers to combine sustainability, functionality and brand differentiation. The portfolio ranges from reusable lightweight glass bottles to a wide choice of colours, shapes and decorations that help brands stand out on the shelf – in line with the trade show’s motto, “All Beverages. One Future.”

Visitors interested in reusable solutions can learn more about the thermally strengthened, lightweight Rezon standard bottle at the Vetropack booth. Weighing up to 30 percent less than conventional reusable bottles while offering high durability and a long product life span, the bottle has been well received by the market. “The bottle’s lower weight saves materials, reduces transport costs and helps cut CO₂ emissions. Market experience to date shows that lightweight returnable bottles are increasingly in demand among both beverage manufacturers and consumers,” said Ina Graggaber, Sales Director of the Vetropack Group.

Vetropack will also showcase how glass packaging can benefit from digital solutions. Together with Coca-Cola Europacific Partners Deutschland and start-up Myneral Labs, Vetropack has developed a solution that gives every reusable glass bottle an individual digital identity. The project was recognised with the German Packaging Award 2026 in the “Digitalisation” category.

Glass packaging as a tool for brand differentiation

In addition, Vetropack will showcase at BrauBeviale how glass packaging can help products stand out on supermarket shelves. For beverage manufacturers seeking greater visibility at the point of sale, Vetropack offers a wide range of standard and custom colours – from delicate mint green to striking shades of blue. The portfolio is complemented by flint glass with additional UV protection as well as custom, non-round container shapes.Together, these features create packaging that combines functionality with distinctive design, enhances brand recognition and gives products a unique presence on the shelf.

“Glass packaging not only protects the product but also communicates a brand’s identity. The right combination of shape, colour and finish makes glass packaging a powerful communication tool. It enables beverage manufacturers to position their products at the point of sale and emphasise their brand identity,” said Ina Graggaber. 

The Vetropack Group will present its portfolio from 10 to 12 November 2026 at BrauBeviale, Booth 339 in Hall 7A.