Color your brand ‒ Impress your consumer
Choosing the right glass colour for your wine or spirits is far more than a design decision – it’s a vital step in preserving quality and extending the shelf life of your product.
Whether you’re launching a limited edition, running a seasonal campaign, or testing a new market, you can now bring your brand to life faster than ever. Vetropack supports you with eight standard shades and custom glass colours available in smaller, flexible batches and with shorter lead times.
Eight standard shades
The shape, colour, finish, and function of custom glass bottles combine to form a whole. The interplay between these elements makes each glass packaging design unique and in harmony with the product and its marketing image. Glass is coloured either in the furnace or in a subsequent process in the forehearth or feeder. The different methods provide flexibility and a broad colour spectrum.
In the traditional furnace colouring process, we mix the colour into the molten glass mass that is made up of quartz sand, soda, limestone, dolomite and used glass. Depending on the colour, the proportion of used glass may be up to 90%. This method is used to create eight standard shades: brilliant white, fresh and stylish primeur, bright spring green, sparkling Vetrogreen, tasteful olive, golden late-summer feuillemorte, matte and cloudy cuvee, and warm earthy brown.

Individual colour shades
Naturally, we also meet requests for individual colour shades. For smaller production volumes and special colours, our glassmakers add the colour concentrate to the molten glass in the feeder. The colour palette for your custom glass packaging ranges from dark cobalt and clear, water blue to subtle green and deepest black.







