Value-added solutions go far beyond standard packaging. We combine engineering expertise, design excellence and sustainable innovation to help beverage and food producers optimise performance, strengthen brand identity and reduce environmental impact.

Our value-added solutions bring together two powerful pillars: Rightweighting and Branding. While rightweighting focuses on achieving the ideal balance between weight, stability and resource efficiency, glass branding transforms bottles and containers into distinctive brand assets through colour, shape, surface and decoration.

Smarter performance. Stronger brands. Lower footprint.

With our holistic rightweighting approach, we optimise glass packaging across the entire value chain — from aesthetics and branding to strength, filler requirements, technical feasibility and sustainability. The goal is simple: less material, higher performance, and packaging that meets today’s ecological and economic demands without compromise.

At the same time, our branding solutions help products to stand out on the shelf. From premium glass colours and flexible colour concepts to decorative finishes and bespoke designs, we turn packaging into a visual storyteller — reinforcing positioning, enhancing consumer perception and protecting product quality.

Whether you’re looking to reduce CO₂ impact with lightweight and strengthened bottles, or elevate shelf appeal through distinctive colours and finishes, our specialists work closely with you from the first idea to industrial production. Because impactful packaging is created through collaboration, creativity and technology — transforming glass into a strategic advantage for your brand.

Read more about our value-added solutions