The world of glass packaging for spirits
Every spirit carries tradition — and its bottle is the first expression of that heritage. Shape, colour, and closure speak before the seal is broken, conveying authenticity, craftsmanship, and premium value.
Glass has been the trusted packaging material for spirits for centuries, preserving taste, character, and identity while delivering unmistakable shelf presence. Vetropack supports spirits producers across Europe with glass bottles that combine timeless design, technical reliability, and sustainable innovation — helping brands stand out in one of the most design‑driven beverage categories.
Why Vetropack?
Vetropack has set the ambition to be Best in Class in Sustainability by 2030, embedding ecological and social responsibility across all operations. The company integrates circular economy principles, with bottles containing high levels of recycled glass and production processes designed to minimize waste. Vetropack’s sustainability strategy is validated by the Science Based Targets initiative (SBTi), with goals to reduce Scope 1 and 2 emissions by 50.4% and Scope 3 emissions by 30% by 2032.
Vetropack is actively decarbonizing its production, investing in renewable energy, energy-efficient furnaces, and verified CO₂ reduction programs. Its lightweight glass bottles have undergone TÜV SÜD verification for carbon footprint, ensuring transparency and measurable progress in emissions reduction. These efforts align perfectly with the sustainability commitments of Europe’s spirits industry, which increasingly demands ecofriendly packaging solutions.
Vetropack offers highquality, safe, and inert glass containers that preserve the taste, aroma, and integrity of spirits. With 8 production sites across Europe, Vetropack ensures reliable supply, short transport distances, and strong local partnerships. Its design expertise allows spirits brands to differentiate with unique shapes, embossing, and finishes that reinforce premium positioning.
Vetropack is more than a glass supplier—it is a strategic partner for European spirits producers. By combining heritage in glassmaking, cuttingedge lightweighting, verified decarbonization targets, and a sustainabilityfirst mindset, Vetropack enables spirits brands to meet consumer expectations for authenticity and ecoresponsibility while standing out with premium packaging.
Why Glass?
Glass is chemically inert, preserving the true taste, aroma, and texture of spirits without interaction.
Infinitely recyclable and increasingly lightweight, glass supports circular economy goals while reinforcing the heritage and value consumers expect from premium spirits.
More than 90% of spirits are packaged in glass, reflecting strong consumer trust and premium associations. Darker glass protects against UV light, while clear glass showcases purity — giving distillers full control over both performance and storytelling.
Read more about bottles for spirits
Vetropack offers a broad portfolio of glass bottles for whisky, vodka, gin, rum, brandy, liqueurs, and specialty spirits. From classic round and square shapes to distinctive non‑round and decanter‑style designs, each bottle balances branding impact with reliable performance on modern filling lines.
Read more about branding options
From distinctive glass colours to refined shapes and decorative finishes, our branding solutions are designed to make your product stand out and strengthen your positioning on the shelf.
Explore Grandala blue, a premium colour with UV protection, Impression for standard or customised colour concepts or Distincta, unique non-round shapes that enhance shelf visibility and brand recognition.
Each solution adds a unique dimension to your packaging — combining aesthetics, functionality and brand impact.
